Effective Date: January 1, 2026

  1. Introduction
    1.1 Our Commitment to Privacy

YAFI.ai (“we,” “us,” “our,” or the “Company”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SMS services. We understand the importance of maintaining the confidentiality and security of your personal information and have implemented comprehensive measures to ensure its protection.

1.2 Scope and Application

This Privacy Policy applies to all users of YAFI.ai SMS Services, including individuals, businesses, and organizations that interact with our platform. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this policy, please discontinue use of our services immediately.

  1. Information We Collect
    2.1 Information You Provide Directly

We collect information that you voluntarily provide when registering for an account, using our services, or communicating with us. This includes:

Account Information: Name, email address, phone number, company name, and billing address
Authentication Data: Username, password, and security question responses
Payment Information: Credit card details, billing information, and transaction history
Communication Data: Messages sent through our platform, customer support inquiries, and feedback
2.2 Information Collected Automatically

When you use YAFI.ai SMS Services, we automatically collect certain technical information:

Usage Data: SMS volume, delivery rates, message timestamps, and recipient engagement metrics
Device Information: IP address, browser type, operating system, and device identifiers
Log Data: Access times, pages viewed, referring websites, and system performance metrics
Location Information: Approximate geographic location based on IP address
2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Business partners and resellers
Payment processors and financial institutions
Public databases and marketing partners
Social media platforms, when you interact with our social media presence

  1. How We Use Your Information
    3.1 Service Provision and Improvement

We use the collected information primarily to:

Provide, maintain, and improve our SMS services
Process and deliver messages according to your instructions
Authenticate users and prevent unauthorized access
Analyze usage patterns to enhance service performance and reliability
Develop new features and functionalities based on user needs
3.2 Communication and Support

Your information enables us to:

Respond to customer inquiries and provide technical support
Send service-related notifications and important updates
Communicate about changes to our terms, policies, or services
Provide promotional communications (with your consent)
3.3 Legal and Compliance Purposes

We process information to:

Comply with applicable laws, regulations, and legal processes
Enforce our Terms of Service and other agreements
Protect against fraud, abuse, and illegal activities
Maintain the security and integrity of our systems

  1. Information Sharing and Disclosure
    4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

Cloud hosting and infrastructure providers
Payment processors and billing services
Analytics and monitoring services
Customer relationship management platforms

These providers are contractually obligated to maintain the confidentiality of your information and are prohibited from using it for purposes other than providing services to YAFI.ai.

4.2 Legal Requirements

We may disclose your information when required by law or in response to:

Court orders, subpoenas, or other legal processes
Requests from law enforcement or government agencies
Situations where disclosure is necessary to protect rights, property, or safety
4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction. We will notify you via email and prominent notice on our website of any change in ownership or use of your personal information.

4.4 Consent-Based Sharing

We will share your information with other parties only with your explicit consent or at your direction.

  1. Data Security
    5.1 Security Measures

YAFI.ai implements industry-standard security measures to protect your information:

Encryption: All data transmissions are encrypted using SSL/TLS protocols
Access Controls: Multi-factor authentication and role-based access restrictions
Infrastructure Security: Firewalls, intrusion detection systems, and regular security audits
Physical Security: Secure data centers with 24/7 monitoring and access controls
5.2 Data Breach Response

Despite our security measures, no system is completely secure. In the event of a data breach, we will:

Promptly investigate and contain the incident
Notify affected users within 72 hours when required by law
Provide information about the nature and scope of the breach
Offer guidance on protective measures you can take

  1. Data Retention
    6.1 Retention Periods

We retain your information for as long as necessary to:

Provide our services and maintain your account
Comply with legal, regulatory, and contractual obligations
Resolve disputes and enforce agreements
Support legitimate business interests
6.2 Deletion and Anonymization

When information is no longer required, we will:

Securely delete or destroy personal information
Anonymize data for statistical and analytical purposes
Maintain the minimum necessary records for legal compliance

  1. Your Rights and Choices
    7.1 Access and Portability

You have the right to:

Request access to the personal information we hold about you
Receive your data in a structured, commonly used format
Transfer your data to another service provider
7.2 Correction and Deletion

You may:

Update or correct inaccurate information through your account settings
Request deletion of your personal information, subject to legal requirements
Object to the certain processing of your information
7.3 Communication Preferences

You can control communications from YAFI.ai by:

Adjusting notification settings in your account
Unsubscribing from marketing emails using the provided links
Contacting our support team to update preferences

  1. International Data Transfers
    8.1 Cross-Border Transfers

YAFI.ai operates globally, and your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

Standard contractual clauses approved by the relevant authorities
Compliance with applicable data protection frameworks
Verification of adequate data protection levels in recipient countries

  1. Children’s Privacy

YAFI.ai SMS Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take immediate steps to delete such information.

  1. Third-Party Links and Services

Our services may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

  1. Cookies and Tracking Technologies
    11.1 Types of Technologies

We use various tracking technologies to enhance your experience:

Essential Cookies: Required for service functionality and security
Analytics Cookies: Help us understand usage patterns and improve services
Preference Cookies: Remember your settings and personalization choices
11.2 Managing Cookies

You can control cookie settings through your browser preferences. Note that disabling certain cookies may limit functionality of our services.

  1. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

Right to know about personal information collected, used, and disclosed
Right to delete personal information held by us
Right to opt-out of the sale of personal information
Right to non-discrimination for exercising privacy rights

  1. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes through:

Email notifications to registered users
Prominent notices on our website or platform
Updated effective date at the top of this policy

We encourage you to review this Privacy Policy regularly to stay informed about our privacy practices.

  1. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

YAFI.ai Privacy Team Email: Support Portal: support.yafi.ai Mailing Address: 11000 W. McNichols, Detroit, Michigan 48221

For data protection inquiries from the European Economic Area, you may also contact Data Protection Department at support@yafi.ai.

  1. Acceptance and Consent

By using YAFI.ai SMS Services, you signify your acceptance of this Privacy Policy. Continued use of our services following the posting of changes to this policy will be deemed your acceptance of those changes. If you do not agree with any part of this Privacy Policy, you must discontinue use of our services.

Last Updated: January 1, 2026 Version: 1.0

© 2026 YAFI.ai. All rights reserved.